Social Media
Workshop Overview
The long-term importance of Social Media to organisations is, in reality, an unknown. However all indications are that it will become an integral part of every organisation’s communication mix over the coming years. ‘Social Media Strategy & Engagement’ looks at Social Media from two aspects:
Strategy - Unless Social Media can contribute to an organisation’s development it is nothing more than pointless babble. The workshop explains the importance of developing a Social Media strategy that will contribute to your organisation’s strategic objectives.
Engagement – How might Social Media be deployed to maximise its benefit to the organisation? Where should Social Media be engaging with the organisations audience (both internal and external), to ensure that the desired message is being delivered? The workshop has participants examine how they can employ Social Media to achieve their organisation’s strategic objectives.
Learning Objectives
This workshop aims to make you aware of current thinking in the area and have you understand what must be done to introduce Social Media best practice to your organisation. Upon completion of this workshop you will understand:
- About Social Media and where it fits within the organisation.
- Legal aspects of using Social Media for business.
- Best practice in Social Media policy, procedure and implementation.
- The relationship between the various Social Media tools and how they can be integrated with each other.
- How to identify the most appropriate Social Media presence for your business.
- How to integrate Social Media into your recruitment strategies.
- How to enhance company image through Social Media.
