A social media client can improve a number of things. For example, the use of a social media client improved the number of followers I have. It also, when used properly, allows you to manage your time properly. However the most important part is that it allows you look at all aspects of your social media portfolio e.g. your blog, LinkedIn, Facebook, twitter etc. Furthermore you can integrate the different mediums – for example you can easily get the blog to send a tweet or for a conversation that you are having on twitter to be posted on Facebook. So, you become more efficient as you are not having to cross post manually. You also become more effective because you use the mediums to their potential. (Now not all media clients can do everything so it is worthwhile taking the time to read some reviews before you decide which one is best for you. I use two media clients as at present Hootsuite does not allow you to integrate a ‘independent’ blog).
Having considered the pros or positive aspects of a social media client, it is important that I mention that some people might loose their authenticity if they become too reliant on a client. So I suggest that you actively check and log on to your client – thus authenticity will not be compromised.