FtcWindsor Course - Retail Merchandising
It has been estimated that good merchandising can increase sales by up to 400%, yet many retailers do not have in place a merchandising plan for their business. This workshop seeks to give an overview of how merchandising can help drive sales. It gives retail staff the underpinning knowledge to present their products to generate maximum sales.
By the end of this workshop participants will be able to:
- Understand the importance of merchandising.
- Establish in-store focal points.
- Design successful communications / displays.
- Drive sales through your windows.
- Entertain buyers by creating theatre
- Maintain customer interest.
- Attract customers through your doors.
- Understand techniques that create a higher level of presentation.
- Increase the average spend by creating link selling.
- Understand customer flow and how they are shopping.
- Assess floor layout - learn if layout helps or hinders.
- Strengthen your brand to the consumer.
- Create consistency with graphics and signage.
- Link signage and themes throughout windows and store areas.
To find out more about this course email: bookings@ftcwindsor.com or call 051 - 324117
