FtcWindsor Course - Digital Age Communication
This workshop is designed to help participants master the challenges of communicating to an audience electronically. The challenges faced in Digital Age Communication include:
- How to keep this audience reading when at the click of a mouse they could go somewhere else.
- How to present your business so that what you offer is compelling, attractive, informative and most of all will make 'them' want more.
So whether it's your task to write copy for the internet, your company's intranet, E-newsletters, E-magazines, social media content or other marketing materials, this workshop will help to finesse your skills so that you attract your audience and keep it humming.
The focus will be on how to achieve the 5 E's:
- Engaging
- Enticing
- Entertaining
- Exciting
- Eloquent
Writing online for electronic media creates different opportunities and challenges for writers and readers.
By the end of this workshop participants will be able to:
- Identify your key messages
- Clarify why you are delivering them
- Address your audience effectively
- Reflect the brand identity of your corporate voice
- Ensure your personal style resonates with your professional internet writing
- Structure and present your ideas successfully
- Find the appropriate tone for your content
- Achieve real impact with your copy
- Create great first impressions
- Leave constructive lasting impressions
- Understand how to optimise your message
To find out more about this course email: bookings@ftcwindsor.com or call 051 - 324117
